Your video should tell people who you are and what you do!  That's it - don't overthink it.

Simply put together a short script, or some talking points that will allow you to clearly explain those two simple points in 30 to 60 seconds (you don't want it to be too long - because no one will watch).  With all of that in mind - here are some simple tips to get your going:

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1. Find a nice, quiet place to film, and use a microphone if you have one and know how to use it.

2. Use a tripod or something to stabilize the phone / camera.

3. Try to have an interesting background - but not a crazy one!

4. Practice your presentation a few times to get comfortable.

5. Make sure there is good lighting in the area you're filming.

6. If you're using a phone to film - turn it sideways to get a more cinematic image.

7. Find your best angle - in other words make the camera eye level, or slightly above your eyeline. Don't film with the camera pointing up at you - viewers don't wanna look up your nose!

8. Press record and then get settled before starting to talk, and when you finish talking just hold still (with a smile) for a few seconds before stopping the recording.  This will give us extra room to edit on both ends.

9. Watch your recording back, and make sure it's what you want!